GIVING BACK
"WATER IS THE BODY'S MOST IMPORTANT SUPLMNT!"
FOUNDER, JAIRUS MORRIS, RECOGNIZED HYDRATION HABITS START IN OUR YOUTH. HE CREATED A GIVEBACK PROGRAM WHERE SUPLMNT GIVES BOTTLES DIRECTLY TO OUR COMMUNITIES THAT CAN BENEFIT FROM LIFELONG HABITS OF HYDRATION.
CORE VALUES
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CONNECT WITH THE CULTURE
THROUGH PARTNERED BRANDS AND COLLABORATIONS BUILT BY THE CULTURE, POWERED BY COMMUNITY.
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ENCOURAGE DAILY HYDRATION
SEAMLESSLY BLENDING DAILY HYDRATION WITH BOTTLES INFLUENCED BY FASHION AND LIFESTYLE TRENDS.
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EMPOWER OUR YOUTH
GIVING BACK AND PROVIDING THE TOOLS, EDUCATION, AND MOTIVATION TO BETTER THEIR HEALTH.
THE PROBLEM - PEOPLE AREN’T DRINKING WATER
FOUNDER, JAIRUS MORRIS, STARTED THE COMPANY AFTER DISCOVERING THE PRODUCT CATEGORY AND REALIZING NO ONE IN HIS CIRCLES OWNED ANY INSULATED WATER BOTTLES, DESPITE THE EXISTENCE OF MANY MAJOR BRANDS IN THE SPACE.
“Growing up in the inner city no one taught me, or my peers, the importance of drinking water and staying hydrated. In the majority of our households, high-sugar drinks such as Kool-Aid and soda were our only source of hydration. It wasn’t until later in life that I realized the health issues plaguing my family and friends had major roots in poor diet and hydration.”
— JAIRUS MORRIS | FOUNDER & CEO