SUPLMNT was created because, even though there are many big insulated water bottle brands, none of them really targeted my community. I’m proud to be a Black-owned business, but I know that comes with some public criticism. I never take offense because some people don't realize that Black-owned businesses make up only 2.7% of all businesses in America. Yep, that's right—just 2.7%. Creating SUPLMNT and not giving up until it's successful is a major goal of mine, and I hope it inspires the next generation of creators.
Black-owned businesses play a vital role in shaping communities and empowering individuals. However, there are industries where Black representation remains limited, creating missed opportunities for innovation, equity, and growth. Breaking into these underrepresented categories is not only important but necessary for building a more inclusive economy.
When Black entrepreneurs enter spaces where they are traditionally underrepresented, it challenges stereotypes and reshapes perceptions. Representation matters
As a Black entrepreneur I strive to bring cultural insights and problem-solving approaches to industries that may lack diversity, specifically the insulated water bottle industry. These contributions result in products and services that resonate with wider, often underserved audiences.
In some categories, large corporations dominate the landscape, leaving little room for diverse voices. When they do not give you room or a seat at the table we just BUILD OUR OWN. This comes with its challenges, but that is the cost when you want to be great.
Each move into an underrepresented field sets a powerful precedent. It not only paves the way for future entrepreneurs but also sends a clear message to investors, consumers, and other businesses that diversity is not only a moral responsibility but also a strategic business advantage.
Yes, insulated water bottles may not be your 'traditional Black-owned business,' but isn’t that the goal? To be different, to pioneer categories where we’re not represented, and ultimately, to not just exist in these spaces, but to dominate them.